BALANCE CALORIES OHIO
A statewide initiative to help fight obesity by reducing sugar and calories consumed from beverages in Ohioans’ diets and promoting calorie awareness and balance.
Balance Calories Ohio is part of the Balance Calories Initiative, a national, multi-year effort from America’s leading beverage companies and the American Beverage Association to help fight obesity by reducing beverage calories consumed per person nationwide by 20 percent by 2025.
The elements of the program include:
Encouraging Calorie Awareness and Balance at Points-of-Purchase
Ohio’s beverage companies will provide calorie information and encourage consumers to consider calorie balance in their purchase decisions by:
- Placing calorie awareness messages on all company-controlled point-of-sale equipment statewide, which includes vending machines, self-serve fountain dispensers and retail coolers in convenience stores, restaurants, and other locations.
Increasing Interest in and Access to Reduced Calorie Beverage Choices
The Ohio Beverage Association and Ohio’s leading beverage companies will use their marketing, innovation and distribution strengths to increase interest in and expand access to water, no- and lower-calorie beverages and smaller-portion sizes by:
- Leveraging the companies’ product and packaging innovation, marketing and distribution expertise, as well as consumer awareness efforts.
- Working in local markets with retailers to increase access to no- and lower-calorie products and smaller-portion packages and drive interest in these products through proven promotional efforts.
Creating Awareness and Engagement
We continue to discover ways to work with existing programs at the local level on balance messaging. Efforts include a focus on local market tours featuring a cross-section of local officials, public health and faith leaders. During these market tours, we explain how our industry is driving real change around new products, smaller portions and consumer education about balancing what you eat, drink and do.