For their 13th annual tuition giveaway, Keurig Dr Pepper awarded over $850,000 during the 2021 football season. To date the program has awarded over $12.5 million in tuition to deserving students across the country. This year's finalists of the #IDeserveTuition TikTok contest competed in live football toss events during NCAA conference championship games incuding the ACC, Big 12, SEC, Big Ten and Pac-12. Celebrity quarterbacks from various colleges and universities, including