For their 13th annual tuition giveaway, Keurig Dr Pepper awarded over $850,000 during the 2021 football season. To date the program has awarded over $12.5 million in tuition to deserving students across the country. This year's finalists of the #IDeserveTuition TikTok contest competed in live football toss events during NCAA conference championship games incuding the ACC, Big 12, SEC, Big Ten and Pac-12.
Celebrity quarterbacks from various colleges and universities, including Desmond Ridder of the University of Cincinnati were on hand to help coach contestants. One lucky scholarship recipient was Synene Abukaram (pictured above) from Sylvania, Ohio.